Structured, measured programs that build your capability, your systems and your confidence as a business leader.
Most owners we meet have had experiences where what they heard or learned changed very little in their business. Our programs are designed on the science of how adults learn and informed by more than a decade of measured outcomes, so the capability you build actually stays with you, your team and the business.
Every program runs on the 25eight Capability Platform, the technology we have built through a decade of research, with coaching layered on when human guidance and accountability will help.


| The question it answers | What you get | |
|---|---|---|
| Capability Snapshot | What part of my business needs strengthening? | Snapshot: Your overall capability priority and AI readiness |
| AI Opportunity Mapping Session | Where could AI create useful capacity? | Diagnose & Discover: Prioritised AI, automation and system opportunities |
| Next-Level Growth Program | How do I build the foundations and a connected system? | Define & Systemise: Growth strategy, systems and your Business Brain |
| Lead with AI | How do I design and implement AI across the business? | Build & Deploy: A working AI layer and its governance |
| The CEO Circle | How do I keep the momentum and lead what I have built? | Lead with Intention: An ongoing leadership rhythm, accountability and support |

The entry point. A 60 minute session that maps where AI genuinely helps your business, with a documented AI Opportunity Map within 48 hours and the fee credited in full if you continue.
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Get clear on where you're going, build the systems to get you there and develop the confidence to lead what comes next. One method, three ways to build.
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Design, build and integrate AI into the way your business works. A 12 week guided program on your own foundations, in intermediate and advanced tracks.
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For program alumni. The membership that keeps your new way of working in place: quarterly plans, regular prompts, monthly sessions with Sam and answers when you need them.
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We partner with governments, industry bodies and ecosystem leaders to build the strategic leadership, business and AI capability of small businesses at scale, through diagnostic-led growth programs.

Completing the 25Eight program provided clarity at a critical point in my business journey. It challenged how I think about leadership, scale, and long-term decision making — not through theory, but through practical, real-world conversations with experienced facilitators and peers. The program helped me step back from daily operations and focus on building systems, people, and structure that support sustainable growth.
After more than 10 small business start-ups as well as an MEI at Swinburne it was awesome to be critically thinking more in depth about business again. It is so easy to become comfortable and to stop setting challenges as you get towards the perceived end of working life era. This course is a ripper reminder.
This program was a game-changer for Abruzzo Lab. It helped me clearly define our customer persona, refine our marketing strategy, and strengthen our brand positioning. The insights were practical and easy to implement, giving me the tools and confidence to connect with our ideal customers more effectively. Highly recommend to any business wanting to grow with purpose.
The program has helped me see areas in which I can grow my business and has given me time back every week to focus on high impact tasks.
Being part of the Next Level Growth Program was exactly what I needed. Sam’s support helped me bring clarity to my brand and finally find the words to express what Nuovo Skin truly stands for. The one-on-one sessions were powerful; I left each one feeling more confident, focused, and aligned. It’s shifted how I lead, how I communicate, and how I grow the business with purpose.
Completing the 25Eight program provided clarity at a critical point in my business journey. It challenged how I think about leadership, scale, and long-term decision making — not through theory, but through practical, real-world conversations with experienced facilitators and peers. The program helped me step back from daily operations and focus on building systems, people, and structure that support sustainable growth.
After more than 10 small business start-ups as well as an MEI at Swinburne it was awesome to be critically thinking more in depth about business again. It is so easy to become comfortable and to stop setting challenges as you get towards the perceived end of working life era. This course is a ripper reminder.
This program was a game-changer for Abruzzo Lab. It helped me clearly define our customer persona, refine our marketing strategy, and strengthen our brand positioning. The insights were practical and easy to implement, giving me the tools and confidence to connect with our ideal customers more effectively. Highly recommend to any business wanting to grow with purpose.
The program has helped me see areas in which I can grow my business and has given me time back every week to focus on high impact tasks.
Being part of the Next Level Growth Program was exactly what I needed. Sam’s support helped me bring clarity to my brand and finally find the words to express what Nuovo Skin truly stands for. The one-on-one sessions were powerful; I left each one feeling more confident, focused, and aligned. It’s shifted how I lead, how I communicate, and how I grow the business with purpose.
For capable owners building intentional businesses.
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