The alumni membership that keeps you accountable to achieving your goals and transitioning away from doing everything yourself. Quarterly plans, regular prompts and answers when you need them.
The work you completed in the program moved you closer to being the person the business runs by, rather than runs on. You don't have to hold that position on your own, under pressure where the risk of you or others reverting to what's comfortable is high.
Having regular opportunities to pause, reflect, review and reframe helps you stay on track. Ask questions, stay on top of market and technological changes and get 1:1 help if needed.
The CEO Circle is open to alumni of any 25eight program. Whether you managed to complete all of your build or whether you still need support, this is for motivated owners who want to succeed.
It runs quarter to quarter, in rhythms that help you get the work done: work them, review them and then set the next 90 days.

Capability builds through continuous practice and feedback. And the science on momentum says stopping costs more than it feels like it does:
The Circle exists so the rhythm you built keeps running. Momentum is a system too.
The CEO Circle is built on accountability rather than just content. Like having access to your own board of directors, all dedicated to helping you create a successful and sustainable business.
A 90-day plan prompt asks whether the last ninety days went where you meant them to, then walks you through setting the next ones. At Builder and Leader this becomes a 1:1 working session with Sam: an end-of-quarter strategic review and goal-setting workshop, 60 minutes at Builder and 150 at Leader.
Leadership and operating rhythm prompts keep the system you built in use, and email accountability follows up on the goals you set. At Builder and Leader you are also in a monthly group 60-minute live session with Sam, working on the business rather than in it.
Ask a question and get an answer. Every level keeps the education library and your artefacts live. Builder adds a group chat channel to Sam; Leader adds a private DM channel and three 1:1s each quarter, booked anytime.
Most of what membership does day to day is remove the cost of being unsure. The platform holds your goals, artefacts and the education library, so the answer you half remember from the program is findable when you need it. And a growing body of questions and answers across the six domains of your business keeps you up to date with the latest in everything that will impact it, from your market to your technology.
New capabilities are released through the year, six per quarter at Builder and the full library at Leader, so the system you built keeps growing with the business. And when a question needs a person, every level can book 1:1s with Sam at the member rate and carries member pricing on webinars and events; at Leader, three 1:1s a quarter and event access are included.


Choose your level of support dependent on your budget or how fast you want to achieve your goals. Prices are displayed monthly and billed quarterly, plus GST, with a minimum term of one quarter. You can cancel at any time or move between levels each quarter dependent on what's happening in your business right now and how much support you want to navigate your growth.
Keep the plan in front of you and the rhythm ticking.
plus GST, billed quarterly at $117. Or $429 for a year upfront, twelve months for the price of eleven.
“I want to finish what I started rather than add to it”
“I want a quarterly check that the last ninety days went where I meant them to”
“I want to keep my artefacts, goals and the education library live”
Platform access with your goals, artefacts and education library, quarterly 90-day plan prompts, leadership and operating rhythm prompts, in-platform artefact review, email accountability, community access, member pricing on webinars and events, and 1:1s with Sam at the member rate, booked 30 days in advance.
Join StarterA monthly session working on the business, with Sam.
plus GST, billed quarterly at $1,785. Or $6,545 for a year upfront, twelve months for the price of eleven.
“I want regular time working on the business rather than in it”
“I have questions between quarters that can't wait”
“I move faster when someone is expecting me to show up”
Everything in Starter, plus a monthly group 60-minute live session with Sam (topics and Q&A), a 60-minute end-of-quarter 1:1 strategic review and goal-setting workshop, a group chat channel to Sam, member-rate 1:1s booked 14 days in advance and six new capabilities released each quarter.
Join Builder1:1 depth on the specific problems in front of you.
plus GST, billed quarterly at $4,185. Or $15,345 for a year upfront, twelve months for the price of eleven.
“I want 1:1 time on the specific problems in front of me”
“I want my leaders working from the same playbook as me”
“General coverage is no longer the constraint. Depth is”
Everything in Builder, plus three 1:1s with Sam each quarter, booked anytime, a 150-minute end-of-quarter 1:1 strategic review, a private DM channel to Sam, artefact review in-platform and 1:1, priority mastermind access, webinar and event access included each quarter, the full capability library and room for two others from your team, up to three people in all.
Join Leader| Starter | Builder | Leader | |
|---|---|---|---|
| Price (plus GST) | $39 a month, billed quarterly at $117 | $595 a month, billed quarterly at $1,785 | $1,395 a month, billed quarterly at $4,185 |
| A year upfront (12 months for the price of 11) | $429 | $6,545 | $15,345 |
| Minimum term | One quarter | One quarter | One quarter |
| Places | Open | Open | Limited places |
| Platform access: goals, artefacts and education library | ✓ | ✓ | ✓ |
| Quarterly 90-day plan prompts | ✓ | ✓ | ✓ |
| Leadership and operating rhythm prompts | ✓ | ✓ | ✓ |
| In-platform goal setting and reflection | ✓ | ✓ | ✓ |
| Email accountability | ✓ | ✓ | ✓ |
| New capabilities released | — | 6 per quarter | Full library |
| Monthly group 60-minute live session with Sam (topics and Q&A) | — | ✓ | ✓ |
| End of quarter 1:1 strategic review and goal-setting workshop | — | 60 minutes | 150 minutes |
| Chat channel to Sam | — | Group chat | Private DM |
| 1:1s with Sam | Member rate. Book in advance of 30 days. | Member rate. Book in advance of 14 days. | 3 x 1:1s included. Book anytime. |
| Artefact review | In-platform | In-platform | In-platform and 1:1 |
| Priority mastermind access | — | — | ✓ |
| Access for your team | — | — | Up to 2 others, 3 people in all |
| Community access | ✓ | ✓ | ✓ |
| Member pricing on webinars and events | ✓ | ✓ | Access included each quarter |
| Best for | Finishing what you started, with the plan in front of you and the rhythm ticking | Owners who want regular time working on the business, with Sam in the room | Owners whose constraint is depth on specific problems, and small leadership teams |
Just finished your program? Retake the Snapshot and your results will suggest a level based on where the business is. The choice stays yours.
Alumni of any 25eight program, whichever way you did it. The CEO Circle picks up where the program leaves off, so the work assumes you have your artefacts and your plan.
Prices are displayed monthly and billed quarterly, plus GST, with a minimum term of one quarter. Paying a year upfront gets you twelve months for the price of eleven.
Yes, each quarter. Start where the next ninety days actually need you to be and adjust as the business changes. There is no lock-in beyond the current quarter.
Starter runs on prompts and reflections, minutes rather than hours. Builder adds a group 60-minute live session each month and a 60-minute 1:1 strategic review each quarter. Leader runs a 150-minute review and adds three 1:1s with Sam each quarter, booked anytime.
No, it's never too late. Your work is saved, unless you requested otherwise, and will be accessible on signup, so you can bring it back to life or focus on refining it.
There is a community and every level includes access to it. The core of the CEO Circle is the rhythm: prompts, plans, reviews and answers when you need them. The community is one of the places answers come from.