Community
What makes a good marketing strategy for a small business?
A good marketing strategy is a clear answer to three questions: who the business serves, why they should choose it, and where they will hear about it. It fits on a page and guides every marketing decision. Most small business marketing underperforms because tactics were chosen before those three answers existed.
Why do I keep attracting the wrong customers?
Usually because your business has not yet made clear, to the market, exactly who it is for and what it is best at. When the signal is broad, you attract broadly, which means price-shoppers and poor-fit work. Getting specific about who you are for is what brings in the customers, and the partners, who value what you do.
When capability leaves, it doesn't come back: what small business loss actually costs
When a small business closes, its capability leaves the community and rarely comes back. What that loss actually costs, and what owners, communities and governments can do.
The single most important factor to the success of your business
Product-market fit is the single most important factor in whether a business succeeds. What it is, why it slips, and three things you can do today to prioritise it.