Build the system that supports the next stage of your business, alongside other owners doing the same. Four live workshops, three 1:1 coaching sessions, coach feedback on your outputs and a cohort keeping you accountable, with a system in place within 8 weeks.
$3,995 + GST, or 3 × $1,395 monthly. Everything in Self-Guided is included.
The work is your real work. Live group workshops in weeks 1, 3, 5 and 8 open each phase, and between workshops you apply what you've built directly in your business, with the online pathway, tools and templates guiding each step.
Between the workshops, your coach gives feedback on your key outputs, so nothing you build goes unreviewed.
By the end you'll have a growth strategy and system built for how you want your business to run, a quarterly implementation plan, and the confidence of having tested your thinking with a coach and a room of owners who ask good questions.
Your three 1:1 coaching sessions are booked directly with your coach through the platform, at times that suit you and at the moments they help most: interpreting your diagnostic, refining your strategy and pressure-testing your implementation plan.
“I want structure, accountability and expert feedback”
“I feel stuck or stretched and I'm not sure what to prioritise next”
“I'm the kind of person who books the gym class, not just the gym”


Beyond the clarity in messaging and business structure, I'd say the program's helped me shift how I show up as a business owner and leader for my team. It's nudged me out of the day-to-day and into a bigger picture mindset. I've started making decisions less reactively and more intentionally.
I'd say that identity shift has been quite massive and valuable. I've managed to break a financial ceiling I had for 18 months last month and then again this month, which shows I've stabilised at a new level. I'm more aware of my metrics and I've noticed I'm thinking more like a leader now.
Before starting the 25eight program, I felt scattered, constantly busy but lacking strategic direction. This program helped me shift from reactive to intentional. I now have complete clarity on my brand, my audience, and how to position my offerings for value and sustainability. I've built systems that reflect who I am, not just what I do, and that transformation has given me the confidence to show up as the face of my business with purpose and pride.
The October cohort starts Tuesday 6 October. Enrol now and you'll receive your diagnostic and onboarding straight away, so you arrive at the first workshop ready to go.
Plan for a few focused hours. The work is your real work, so most of it replaces things you were doing anyway, just more deliberately.
The program is built for owners past the startup stage whose business still depends on them personally. Industry, size and revenue matter less than that moment.
The rhythm exists to help, and life happens. Your coach adjusts the pace with you. Everything you download or build in your own storage is yours permanently; your platform and education library access runs for the 12 weeks of included CEO Circle Starter membership, and continues for as long as you stay a member.
It is recommended rather than required. It names your weakest system, which shapes where your build starts.
You keep the system, and every artefact you have downloaded or built in your own storage is yours permanently. Every option includes 12 weeks of CEO Circle Starter membership, keeping your goals, artefacts and education library live with a 90-day rhythm that checks the plan you made is still the plan you're working. After the included 12 weeks you choose whether to continue in the CEO Circle; nothing renews unless you choose it. Alumni can continue in the CEO Circle or add the AI Layer.
The next cohort opens after this one finishes. Get The Intentional Business each week and you'll be the first to know when enrolment opens.